Branding is much more than a product, logo, website or even a name.
A brand is the idea or image that comes to mind when thinking about a particular business or its services and products. At TRINDGROUP, we work with clients to craft a brand strategy that helps quickly identify a product, service or organization, and gives target audiences a reason to choose those particular products or services over the competition.
There are several core questions that an effective brand strategy will answer, such as:
What is the purpose of your business?
Who does your business aim to help or serve?
How do you want your business to be perceived and what kind of tone should be set?
What values do you want your business to reflect?
What should your organizational culture be like?
Our team takes the answers to these questions and through research and collaboration, we generate an overarching branding campaign that will reinforce brand recognition and strengthen your organization’s marketing plan.