TRINDing

Building a Buyer Persona
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"Buyer persona" has become a recent buzz term, but it can be confusing figuring out what exactly a buyer persona is and how to create one. Not only do personas help internalize the ideal customer, they are snap shots of...
TRINDGROUP’s Exciting Summer
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Whether our clients are located in the state of Alabama or not, TRINDGROUP is always there to make our clients’ visions become a reality. This summer, that meant a photoshoot on location in Florida photographing a vessel custom built for...
Meet the TRINDGROUP Team: Camille, Curran and Sabrina
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TRINDGROUP is a mix of marketing, public relations and design experts, and our interns have the opportunity to learn from and work with the entire team throughout their internship experience. We pride ourselves in offering a strong and integrative internship...
The Importance of Crisis Management Planning
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Public relations has two sides – the promotional side and the protective side. Each plays an important role in building and maintaining a company’s public reputation. One of the most important elements of the protective side of public relations is...
Congrats to TRINDGROUP Interns, Class of 2018!
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TRINDGROUP's graduating interns, Zoe Hughes, left, and Emily Talka. To celebrate our rock-star PR and marketing intern duo on their recent graduation, here’s a look at Emily Talka and Zoe Hughes’s internship experience at TRINDGROUP. Emily began her internship with...
How Proper Tracking Enhances Your Marketing Strategy
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Implementing a well-developed marketing strategy is exciting and can bring great results. However, much of the impact of a strategy or campaign can be lost if the results are not properly measured and evaluated. Yes, there are plenty of tactics...
TRINDGROUP Takes the Field
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Whether we are researching, writing or designing, our jobs require us to spend a lot of time at our desks. As we looked for a way to spend some time outside and stretch our legs, we found the answer in...
Impressions vs. Engagement – What They Mean to Your Business
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When referring to social media metrics, impressions and engagement often come up in conversation, but the two terms have distinct meanings. Understanding the differences between these terms is important to determine if your brand’s content is earning quality feedback, feedback...
Strategy vs. Tactics: One Can’t Work Without the Other
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Tactics focus on what to do here and now. Strategy addresses a long-term vision, concentrating on where to go and how to get there. In the world of public relations and marketing, it can be tempting to forego strategy and...
Behind the Scenes – Creating an Animated Video
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Junior Graphic Designer Monica Beesting helps create the visual projects TRINDGROUP produces as a member of the design team. Her latest project was to create an animated video encompassing the services TRINDGROUP provides to its variety of clients.   “I wanted to show...