The goal of media relations is to maximize positive coverage for your company in the mass media without paying to do so through advertising.
Media relations is the public relations term for working directly with the people responsible for producing news and features in the mass media, including print publications, digital publications, television and radio. The goal of media relations is to maximize positive coverage for your company in the mass media without paying to do so through advertising.
Media relations plays a major role in public relations strategy for a simple reason – it helps connect your company to its target audience through positive media coverage, which in turn generates credibility and recognition for your brand among said audience. Your company's story and accomplishments are already newsworthy – we just help relay the message.
It can be challenging to forge relationships with members of the mass media on your own. That’s where TRINDGROUP comes in. We have built relationships with media members and outlets across a variety of industries and circuits, and we utilize the latest tools to build accurate media distribution lists and tracking procedures. Our goal is to keep your company top of mind across the various media outlets that directly impact your target audience. A few ways we do this include: