TIKI Brand Website Audit
When we were approached by Lamplight, the company that owns TIKI Torch, to do an evaluation of their website before a new build, we were really excited. After all, we’re all summer fans around here, and TIKI is synonymous with outdoor parties, barbecues and enjoying warm summer nights.
Before a new website was built, TIKI wanted information about their current website. LOTS of information. But in essence, that information could be boiled down to three questions:
- Who are the consumers?
- Where have they been?
- Where will they go?
From the moment we first started discussing working together, it was quite apparent that the team truly sought to understand the business challenge and provide solutions that not only addressed key issues but that provided added value throughout the process. They come to the table with a variety of talents, that allows them to bring a deeper understanding across multiple facets. They are an amazing group of people to work with- tireless, talented, forward thinking, and fueled by a passion to provide exceptional results.
Lamplight / Tiki Brand
This project was a multi-part endeavor that led us in fascinating directions.
Additionally, we looked at the TIKI website’s search engine optimization as well as industry benchmarks to gauge where they were versus where they needed to be. Our design team held a visual audit of the site to gauge the strengths and weaknesses of the site’s appearance.
At TRINDGROUP, we love the challenge of delving into our clients’ websites and data and teaching them things about their customers that even they didn’t know!