Best Practices

The Importance of Crisis Management Planning
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Public relations has two sides – the promotional side and the protective side. Each plays an important role in building and maintaining a company’s public reputation. One of the most important elements of the protective side of public relations is...
Plan Ahead for Trade Show Success
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Trade shows are, by nature, a whirlwind. No matter the industry, attendees and exhibitors are busy from sun up to sun down making new business connections, networking and doing all they can to further their business prospects with key industry...
What is Public Relations?
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One of TRINDGROUP’s three primary services, public relations plays an integral role in establishing and maintaining a brand’s identity. While often less familiar than marketing or advertising, public relations is no less important to a business’s overall success. Technically speaking,...
The Importance of SEO
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Thoughtful SEO is key to bringing the right visitors to your website. SEO, or Search Engine Optimization, is integral to making your website easy for both users and search engines to find and understand. SEO is the process of influencing organic (unpaid) search rankings of...