Three Tips for Success at Trade Shows

Image of a trade show booth for Heartland HR.

Trade show season is approaching… 

TRINDGROUP has been working this summer to prepare our clients for trade shows that are filling up their fall calendars. 

When it comes time to prepare for trade show season, it’s important to keep a few things in mind. 

1.Think long and hard about your “gimmicks.”

You want customers – not people just looking for free stuff. Your giveaway items should match your brand and complement the product or service you are offering. Too much creativity can lead you astray – people might come to your booth for the wrong reasons. With the right gimmicks, you can attract the right audience.

2.Don’t put your prospects on the spot. 

Our friends at SummitSync said it seems logical to put a table at the front of your booth, however this will not attract your intended clientele. TRINDGROUP believes everyone should feel welcomed when passing a trade show booth. By inviting prospects into your open booth space, you are creating a hospitable atmosphere where conversation can be enjoyed and not forced.  

3.Become your brand.

Brand consistency is key to selling. From the time an attendee enters your booth to the time they exit, their experience should be on-brand. This is not just done through the salespeople, but through marketing efforts and booth design. Check out this blog post about building upon your brand identity for help. 

Not only does TRINDGROUP assist with trade show booth preparation and design, but our team can help with any marketing challenges and brand development needs that your company requires.

TRINDGROUP has you covered in these areas of expertise:

  • Website
  • Sales Brochure/One Sheeter
  • Printed Collateral
  • Trade Show Booth
  • Swag
  • Email: Pre-, During, Post-show
  • Social Media
  • LinkedIn Targeted Ads
  • Ad Development
  • Business Cards
  • Show Sponsorship Assistance
  • Logo Development
  • Geotargeting
  • Video

If you are ready to take the next step for your company for trade show marketing or overall branding, call Charissa Jones today at 334-703-3366 or complete our contact form.