TRINDGROUP is an industry-focused public relations, marketing and creative design agency. Our mission is to build brands through innovative communication strategies customized to your industry and business goals. We work with companies to reach their goals of increasing sales and generating new leads by offering a plethora of services to our clients; these are the six that are requested the most.
Marketing: We work with your team to develop a plan that we can implement on your behalf or that your team can implement on its own. We do this by auditing your current efforts and defining your target audience. This bridges the gap for us to then expand your reach, develop and implement targeted campaigns (traditional and digital), engage in content strategy and determine what social channels reach your specific target audience.
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Public relations: Public Relations is about crafting messages that tell your story and the story of your products, employees, services and solutions. We leverage our relationships with industry publications, influencers and knowledge of tactical channels to ensure your company gets maximum exposure.
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Content Development: Our team of content strategists, writers and designers develop content with your audience in mind. We strive to be industry experts, which allows us to conduct standard writing, technical writing and visual content that can answer all your customers’ questions while educating potential clients.
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Website Development and Rebrand: A website goes beyond just content and photos. We help with market research, Search Engine Optimization, copywriting, design and more. Your website is a virtual handshake to your customer, and right now, a virtual handshake may be all you can give, which means you have to make it count.
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Social media: LinkedIn, Facebook, YouTube, Twitter, along with all the latest social media trends like TikTok- we can do it all! Whether you want organic or paid social media strategies, our team works to develop content, graphics, videos and other visuals catered to your unique industry and company.
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Branding: Proper brand development is essential to being remembered. This can be anything from a logo, colors, website, tagline, mission statement, elevator speech and your company’s tone of voice. We can develop and design all of this to make sure you are making the best first impression and keep your internal communications running smoothly.
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Mary Catherine Ratliff is a Senior PR and Marketing Manager who specializes in traditional public relations including media relations, and also has years of experience in social media management, content development, digital marketing and internal communication. Mary Catherine develops strategic PR and marketing plans for her clients based on their business goals, and manages the execution of those strategies day-to-day. She has worked with a wide range of B2B and B2C brands including those in marine, oil and gas, engineering, aquaculture, law, finance, manufacturing, entertainment and health/wellness industries.
Mary Catherine holds a B.A. in Public Relations with minors in business and Spanish from Auburn University.
When she’s away from her work laptop, you can find “MC” exercising, cooking, writing for fun and spending time outdoors.
MARY CATHERINE RATLIFF
Senior PR & Marketing Manager
TRINDGROUP
