Auburn, Ala. (Sept. 15, 2020) — TRINDGROUP receives the 2020 PRCA Medallion and Award of Excellence after showcasing their aquaculture and marine industry campaigns.
TRINDGROUP is an industry-focused public relations, marketing and creative design agency. Their integrated approach involves spreading clients’ brand messages using public relations, engaging the right audience through strategic marketing and making the right impression using creative design.
This year marked the third consecutive year TRINDGROUP received a PRCA Medallion and the second year attaining the Award of Excellence. These awards recognized TRINDGROUP for the successful execution of both short and long term campaigns.
“We put great care and strategy into the public relations and marketing campaigns we develop and execute on behalf of our clients, and we’re very proud and excited that our work on their behalf has been recognized by PRCA,” said Mary Catherine Ratliff, Senior PR & Marketing Manager at TRINDGROUP.
Heartland Catfish Company Brand Refresh, a short term campaign, was targeted toward the aquaculture industry. The objectives were to create a fresh brand message and reassure B2B customers that they continue to operate on the same strong foundation from which the company was built.
TRINDGROUP worked to revive the brand by using the latest processing facility footage and family photos to create a brand overview video with a focus on processing and quality. The client used the video in multiple presentations to potential buyers throughout the summer to emphasize the importance of maintaining consistency and high-quality products.
Silver Ships Fire Boat Campaign was targeted toward the marine industry as a long-term campaign. Silver Ships’ objectives were to build brand awareness surrounding their fire rescue boats, educate decision makers about their product quality and importance of their vessels, and foster overall brand credibility and market trust.
TRINDGROUP achieved brand awareness through multiple tactics, including monthly blog and social media content creation, proactive media pitching, development and updating of printed and digital collateral pieces, and product photography and video creation.
The success of Heartland’s campaign was measured through website impressions, pages viewed and overall website traffic. Silver Ships also had an increase in website traffic as well as their sales team contracting multiple fire rescue vessels in the past year.
TRINDGROUP is a marketing, public relations and design agency with a focus on B2B industrial and manufacturing clients. The agency focuses on clients in the wastewater, oil and gas, marine, engineering, agriculture and other industries. TRINDGROUP’s team of experts are communication and visual strategists that offer services including website design, social media management, media relations, brand development and management, motion graphic creation and more. TRINDGROUP is headquartered in Auburn, Ala. and serves a wide range of clients across the Southeast and across the country. Visit trindgroup.com to learn more.
