Auburn, Ala. (July 31, 2021) — TRINDGROUP received three PRCA Awards of Excellence after showcasing recent campaigns within the marine, aquaculture and logistics industries. Additionally, TRINDGROUP received a Telly Award for a recent motion graphic video project.
TRINDGROUP is an industry-focused public relations, marketing and creative design agency. The company’s integrated approach involves spreading clients’ brand messages using public relations, engaging the right audience through strategic marketing and making the right impression using creative design.
This year marked the fourth consecutive year TRINDGROUP received a PRCA Award of Excellence or higher. These awards recognized TRINDGROUP for the successful execution of both short and long term campaigns within the last calendar year.
“We put great care and strategy into the public relations and marketing campaigns we develop and execute on behalf of our clients, and we’re very proud and excited that our work on their behalf has been recognized by PRCA,” said Mary Catherine Ratliff, Senior PR & Marketing Manager at TRINDGROUP. “Our clients, like so many in the B2B space, faced a challenging year but used strategic communication and branding to maintain credibility and continue growing despite obstacles presented in 2020.”
Telly Award for Metraflex Motion Graphic
TRINDGROUP’s design team has received numerous awards over the years, and this is its first Telly Award. Kevin Smith, Creative Director, received a Silver Award for 3D Graphics/Animation for his work for Metraflex. The project was a motion graphic video featuring a new product, the LPD-Mag strainer and supporting equipment.
“It’s always nice to have our work recognized along with the work of our client partners,” said Smith. “Our client’s technology gave TRINDGROUP the opportunity to visually communicate the how, why and features of a product in a way that allows customers to understand the product benefits immediately.”
“Working with the TRINDGROUP team was seamless, even remotely! Kevin paid great attention to detail and really understood the direction we were going,” said Nicole Schirck, Metraflex Marketing Manager. “I could tell the team was eager to work with us and learn about our new product, which made for a great experience and an awesome video.”
PRCA Award Entry Details
Heartland Catfish Company Educational Messaging for Reputation Preservation, a short term campaign, was targeted toward those in retail and food service industries. The objectives were to maintain Heartland’s brand credibility and thought leadership by developing research-backed content relevant to customers and potential customers in retail and food service.
TRINDGROUP developed multiple branded tactics including new landing pages on Heartland’s website, industry-specific e-newsletters, an industry market report template and interactive digital sales pieces containing relevant information for retail and food service customers.
Silver Ships’ Vessels in Action Campaign was targeted toward multiple marine industry segments as a long-term campaign. Silver Ships’ objectives were to build brand awareness surrounding their aluminum workboats, specifically through showcasing recent deliveries in sectors like fire rescue, law enforcement, marine assist and military.
TRINDGROUP achieved brand awareness and credibility building through multiple tactics, including monthly blog and social media content creation, proactive media pitching, development and updating of printed and digital collateral pieces, and product photography and video creation.
PTP Transport’s Recruitment Campaign worked to meet the specific goal of adding drivers to the payroll despite an industry-wide labor shortage. TRINDGROUP recognized dove deeper into the recruitment process and developed multiple driver touchpoints to increase brand awareness and present employment opportunities. Creation of driver personas and conducting employee interviews kicked off the campaign and their results paved the way for tactical execution including website landing page development, social media advertising and email marketing.
TRINDGROUP is a marketing, public relations and design agency with a focus on B2B industrial and manufacturing clients. The agency focuses on clients in the wastewater, oil and gas, marine, engineering, agriculture and other industries. TRINDGROUP’s team of experts are communication and visual strategists that offer services including website design, social media management, media relations, brand development and management, motion graphic creation and more. TRINDGROUP is headquartered in Auburn, Ala. and serves a wide range of clients across the Southeast and across the country. Visit trindgroup.com to learn more.
