Collaborate.
Create.
Excel.

We learn, create and collaborate with our clients, and that’s just the beginning.

Industry-focused public relations, marketing and creative design agency.

We know your main goals: new leads and increased sales. Ultimately, both of these goals come down to relationship building and with your target audience.

TRINDGROUP’s integrated approach involves spreading your message using public relations, engaging the right audience through strategic marketing and making the right impression using creative design. We’re flexible in how we accomplish these for our clients. We work with small, medium and large businesses. From startups to seasoned industry veterans. Businesses with five employees to hundreds of employees. Businesses with small budgets and revenue to $100,000+ budgets and $100 million+ in revenue. Some come to us for full-service campaigns, while others need a single project to fit their existing plan. We’ll prove to you our mission: to build brands through innovative communication strategy customized to your industry and business goals.

Get To Know Us

We have experience working with a variety of B2B industries, such as:

Watch a quick video of our specialties.

Building Brands for More Than a Decade

TRINDGROUP was founded in 2008 when a visual communication professor and a public relations/marketing guru joined forces to help businesses achieve their goals through strategic messaging, great design and storytelling.

Our founders, Kevin and Jessie, had a vision for working with clients in the B2B space, and developed an equally creative and engineered approach to unite B2B industrial and manufacturing markets with their target audiences. In 2015, they teamed up with Andy, an engineer turned CEO, and begin to dive deeper into the industrial segments we serve. TRINDGROUP partners with organizations to enhance their communication and messaging channels through marketing, public relations and creative design. Our client’s grow, harvest, design, manufacture and provide services that support and drive the U.S. economy.

We build flexible communication plans based on your business goals.

Retainer Relationships

Looking for a long-term partner to focus on your goals and branding needs? Our year-long partnerships can build your brand through full-service PR, marketing and graphic design. We’re here to be a consistent and reliable member of your team.

A-La-Carte Projects

Choose services you need right now through our “pay for what you want” partnership. Our team can work with you on short-term projects such as website design, communication strategy development, social media campaigns, email marketing and more.

Marketing Dream Team

Specialists in Each Area

Co-founder/Content Strategist & Technical WriterJESSIE KING
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VP of OperationsKELLI HARTSOCK
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Kevin
Co-founder/Creative DirectorKEVIN SMITH
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Account Production SpecialistNATALIE CHANDLER

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Senior Graphic DesignerMIRIAM BOYER
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Senior Video ProducerJONATHAN HAIR
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Graphic DesignerVIRGINIA HORN
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Researcher & Technical WriterREBECCA OLIVER
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Corporate Wellness ConsultantBRIDGET WINGO
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A WIN for our Client
is a WIN for TRINDGROUP

Winning business for our clients is our number one goal. This takes strategic planning, innovation, experience and hard work. Being recognized for the Work we do is just a bonus.

Just a few of the accolades we’ve earned.

ADDY Awards

American Advertising Federation

PRCA Awards

Public Relations Council of Alabama

SPRF Awards

Southern Public Relations Federation

American Pixel
Academy

Pixie Awards

LogoLounge
Creativity Awards

Creativity Print and Packaging Competition

Designing for the Greater Good
Readex Research
The Telly Awards

Jessie King is a content strategist/technical writer and co-owner of TRINDGROUP.  Jessie’s background is in communication, specifically public relations and marketing. Before founding TRINDGROUP, Jessie served as a lecturer in the Auburn University School of Communication and Journalism teaching a variety of communication and public relations classes. She has worked with a variety of industrial clients throughout her career and specializes in the oil and gas (upstream, midstream and downstream) and engineering sectors. She spends much of her time working with clients to develop, research and write articles, white papers, blogs, and other content. Jessie’s industrial experience and emphasis on the strategic communication process offers our clients an easy transition to working with an agency.

Jessie holds a B.A. in Public Relations from Auburn University and a M.A. in Mass Communication with a concentration in Qualitative Research and Argumentation from Auburn University.

JESSIE KING
Owner/Technical Writer
TRINDGROUP

EMAIL

Kelli Hartsock is an operations strategist with a demonstrated success of working in all areas of marketing, public relations and advertising. Kelli serves as the VP of Operations at TRINDGROUP. Prior to joining TRINDGROUP, she spent more than 25 years of progressive client service, marketing communications and operational experience at several marketing and advertising agencies in northeast Indiana. Kelli enjoys being a catalyst for change and improvement as well as the variety of work and industries her clients are in. She is energized by initiatives that seek to strengthen, promote and grow her clients brands and her internal teams.

Kelli holds a B.S. degree in Journalism/Advertising and minors in marketing and speech communication from Ball State University in Muncie, Indiana.

KELLI HARTSOCK
VP of Operations
TRINDGROUP

EMAIL

Kevin Smith is co-founder and Creative Director for TRINDGROUP. Kevin directs the creative and collaborative process within the TRINDGROUP studio and oversees the creative direction of project and retainer clients and their visual messaging. Kevin is currently an Associate Professor in the area of Media Studies in the School of Communication and Journalism at Auburn University. As co-creator of the Visual Media track, Kevin focuses on the aspects of visual storytelling. As media channels evolve, Kevin has concentrated his interests from graphic design, to cinematography, 2D and 3D motion graphics in filmmaking and currently augmented reality.

Kevin earned a Master of Fine Arts in Communication Design from Louisiana Tech University and a Bachelor of Fine Arts in Graphic Design from Auburn University.

KEVIN SMITH
Co-founder/Creative Director
TRINDGROUP

EMAIL

 

Natalie Chandler is the Account Production Specialist at TRINDGROUP. Natalie’s background is in public relations and marketing. Before joining TRINDGROUP, Natalie’s previous role involved event coordination and social media management. In addition, she served as a content creator focused on improving customer engagement and retention. She has worked alongside clients in varying industries including hospitality, advertising and automotive. She spends much of her time assisting our clients in anything from advertising and lead management to tradeshows and events. Natalie’s experience in marketing and public relations provides our clients with an essential guide to achieving both long and short-term goals.

Natalie holds a B.A. in Public Relations from Auburn University.

NATALIE CHANDLER
Account Production Specialist
TRINDGROUP

EMAIL

Miriam Boyer is the Senior Graphic Designer at TRINDGROUP. Before joining TRINDGROUP, Miriam worked as a graphic designer at a financial marketing agency in Kennesaw, Georgia. There, she was responsible for creating a multitude of marketing materials to support their clients in achieving their goals. This included designing brand identities, event materials, informational books, social media graphics, flyers and advertisements, mailers and more. Miriam’s role ensures that all projects produced by the design team meet TRINDGROUP’s rigorous, high-quality standard of excellence. Miriam’s knowledge of graphic design provides our clients with an effective tool to make a greater impact on their target audiences through strong visual communication.

Miriam holds a B.F.A. in Graphic Design and a minor in Photography from the Savannah College of Art and Design in Savannah, Georgia.

MIRIAM BOYER
Senior Graphic Designer
TRINDGROUP

EMAIL

 

Jonathan Hair is a Senior Video Producer at TRINDGROUP. Hailing from Atlanta, Georgia, Jonathan’s lifelong passion for the arts has guided his career, blending creativity with professional achievement. Before joining TRINDGROUP, Jonathan served a 13-year tenure with the United States Army, where his flair for videography came to the forefront. In his role as a Horizontal Instructor for the Engineer Basic Officer Leadership course at Fort Leonard Wood, Missouri, Jonathan’s expertise was pivotal in developing engaging documentary content and online course materials. Jonathan’s diverse background and passion for storytelling make him an asset to our team and our clients alike, promising to deliver impactful visual content that resonates with audiences.

Jonathan holds a B.F.A. in Digital Cinematography and an M.F.A. in Creative Writing from Full Sail University, Winter Park, FL.

JONATHAN HAIR
Senior Video Producer
TRINDGROUP

EMAIL

Virginia Horn is a Graphic Designer at TRINDGROUP. Before joining TRINDGROUP, Virginia worked at a local print shop in Auburn, Alabama. There, she was responsible for designing vinyl graphics, signage, vehicle graphics and large format printed designs. Virginia also worked in Auburn University’s Industrial and Systems Engineering Department where she assisted in website and social media design. Virginia’s role at TRINDGROUP is to work in conjunction with the Senior Graphic Designer to achieve client goals and meet a rigorous, high-quality standard of design excellence. Virginia’s creativity and knowledge of graphic design help impact our client’s target audiences through creative and engaging visual communication.

Virginia holds a B.F.A. in Graphic Design from Auburn University in Auburn, Alabama.

Virginia Horn
Graphic Designer
TRINDGROUP

EMAIL

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Rebecca Oliver is a technical writer and researcher at TRINDGROUP. Rebecca’s background is in communication, specifically rhetoric and public relations. In addition to working with TRINDGROUP, Rebecca is a lecturer for Auburn University in the School of Communication and Journalism teaching communication classes. Her academic research has been published in Argumentation and Advocacy, Discourse, Journalism and Mass Communication Quarterly, and other journals. Outside of academia, Rebecca has worked in a variety of writing positions, predominantly in the agricultural industry. Her work at TRINDGROUP is focused on working with clients to develop, research and write articles, white papers, blogs and other content. Rebecca’s experience in rhetorical audience analysis offers our clients a customized experience in communicating their brand as the optimal choice for the particular industries they serve.

Rebecca holds a B.A. in Agricultural Communications from Auburn University, an M.A. in Communication from Auburn University, and a Ph.D. in Communication and Information Sciences from the University of Alabama.

Rebecca Oliver
Researcher & Technical Writer
TRINDGROUP

EMAIL

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Bridget Wingo serves as Trindgroup’s Corporate Wellness Consultant. She received her B.S. and M.S. degrees from the Department of Human Development and Family Science at Auburn University. She is currently pursuing her Ph.D. in Adult Education at AU. For the past 16 years, she has been the Lab Manager for a longitudinal sleep research project under the direction of Dr. Mona El-Sheikh. Bridget has been responsible for recruiting hundreds of research participants, conducting laboratory sessions, and the daily operations of several large-scale grants funded by the National Institutes of Health. She has analyzed thousands of actigraphy data files for child, adolescent, and parent sleep. She is a consultant for actigraphy data collection and analysis. Ms. Wingo has also served as the primary instructor for many undergraduate seminar and research courses related to sleep, physiological regulation, and health outcomes. She specializes in educating employees about how to improve sleep (sleep hygiene) and understanding the impacts of poor sleep on health and overall well-being.

BRIDGET WINGO
Corporate Wellness Consultant
TRINDGROUP

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