Account specialists Lillian and Cassie are two of TRINDGROUP’s public relations and marketing experts. They work together to help their B2B and B2B2C industrial and manufacturing clients meet their goals.
Lillian and Cassie are a crucial part of our team. Learn more about them in our latest Meet the TRINDGROUP Team interview.
Where did you attend college and what led you to Auburn, Alabama?
Lillian: I attended Auburn University and graduated in 2014 with degrees in public relations and Spanish. Both sides of my family contain Auburn alum, and I was definitely interested in upholding the family tradition. When Auburn offered me a scholarship, I was fully on board.
Cassie: I am originally from California and I have a degree in journalism from California Polytechnic State University – San Luis Obispo (Cal Poly). I moved to Auburn in the summer of 2015 because my husband now works as a faculty member in the Department of Civil Engineering at Auburn University.
What led you to pursue public relations?
Lillian: I have always been interested in communication and how communication influences our interactions with each other and the world around us. In high school, I was curious about graphic design, but I’ve always been more skilled with my words than in visual art. On my first tour of Auburn’s campus, I met with a PR professor at the time and her explanation of the field and its applications fascinated me. The rest is history!
Cassie: I began school as a political science major, but quickly learned I like writing about current events more than anything so I transferred to journalism. I went with a PR concentration because I could write while learning the business side of the profession. I got to learn the best of both worlds by working at our on-campus PR agency and working as an editor of our daily campus newspaper. I think it made for a well-rounded major.
What has been your favorite part about working at TRINDGROUP?
Lillian: I love working with a group of people who are so open and warm. Even on our most hectic days, I can always count on my team to make me smile and help carry the load.
Cassie: This is my first agency position after spending seven years in an in-house communication role. I like having the opportunity to work with a variety of clients and having multiple projects going on at the same time. No two days are the same.
How do you keep yourself on top of trends in the public relations field?
Lillian: I love to read and have incorporated examining current events articles and case studies from other studios into my daily routine. I enjoy immersing myself in what’s going on in the world and identifying where PR is at work, especially when it requires reading between the lines.
Cassie: I am a member of PRSA and just joined PRCA. I like to follow current events and find it interesting to see how people handle public relations scenarios. I always try to think about how I would have handled the situation.
Outside of the studio, what do you like to do in your spare time?
Lillian: Since I spend so much time in front of a screen at work, I like to get active in my spare time. I enjoy running, practicing yoga and spending time outside. To relax, I like to read, cook and just kick back with friends.
Cassie: At home I enjoy cooking, baking and gardening. I have two dogs and five chickens, so there’s plenty to keep me busy. My husband and I also love to travel. This is the first time either of us has lived outside of California so exploring the Southeast has been really fun. One of our goals is to travel to all seven continents. We’ve been to three so far!
What does your average day at TRINDGROUP look like?
Lillian: It’s hard to describe an “average” day at TRINDGROUP because the days can vary so much. In a nutshell, I spend most days coordinating projects between my account and design teams, writing and editing content, researching industry trends and competitors and strategizing for upcoming projects.
Cassie: No two days are ever the same at the studio, but generally my days are spent writing and editing content for websites, print and digital collateral and social media, conducting research and collaborating with the rest of the TRINDGROUP team to find new and exciting ways to promote our clients and their products.
Lillian and Cassie make up just a portion of the TRINDGROUP team. To learn more about our team and our creative services, contact us today!