So, Your Company Needs Marketing and all that’s included (traditional, digital or both).
The transition from a “develop a marketing tool as needed” practice to implementation of a marketing strategy across channels can be daunting, but it doesn’t have to be. TRINDGROUP works with organizations to audit current marketing tactics, successes and failures, then develop a marketing plan that will not only work within your budget but also attract attention and lead to sales.
We work with your team (leadership, marketing, sales, etc.) to create a plan that we implement on your behalf or one your team can implement on its own. Keep reading to learn about the areas of Marketing that can benefit your organization.
TRINDGROUP dives into your target audiences, channels, competitors and industry data. We understand your industry and through research, work to uncover the necessary information used to develop strategy and drive decision making.
A marketing strategy should align with your business goals, and if set up properly, will serve as a roadmap to telling your brand’s story. Would you hire a new employee before creating that employee’s job description? Probably not. The same applies for marketing and public relations – for tactics to be truly effective, there should be a guideline in place to keep your messages on track and reach your target audience.
Campaign management involves strategy development, choosing channels and tactics most relevant to target audiences, execution of tactics, monitoring and analyzing results as the campaign moves forward and adjusting the campaign as needed. You can feel confident leaving your campaign in TRINDGROUP’s hands, because we have a team of experts in each of these areas with a collective goal of relaying your message clearly and effectively to those who matter most.
Reliable written content can answer your customers’ top questions, educate potential clients about specific aspects of your industry and build trust and overall credibility for your brand. TRINDGROUP specializes in creating content to fit a variety of channels, from casual social media posts to formal, technical white papers, our team makes content work to your company’s advantage.
Nowadays there are even MORE ways to package and present valuable content. TRINDGROUP can develop video, graphic designs, infographics, podcasts, webinars, speeches, presentations and more to get your message across in the way your audience is most willing to receive it.
Social media pages for businesses and brands are very different from personal profiles, both in purpose and functionality. And engaging in social media as a brand is no longer a trend but is an important part in building relationships with your audience. Our team is experienced in developing both organic and paid social media strategies for LinkedIn, Instagram, Facebook, YouTube and Twitter, and we stay up-to-date on the latest social media trends and vet opportunities as they arise for our clients.
- Audit your current efforts and define your target audience.
- Expand your reach through marketing tactics.
- Develop and implement targeted campaigns (both traditional and digital).
- Engage in a content strategy that sells your company, your products and services.
- Determine what social channels reach your target audience and dive in.