we learn, create and collaborate with our clients and that’s just the beginning. learn more. About Us!
we learn, create and collaborate with our clients and that’s just the beginning. learn more. About Us!
Industry-focused public relations, marketing and creative design agency.

We know your main goals: new leads and increased sales. Ultimately, both of these goals come down to relationship building and with your target audience.

TRINDGROUP’s integrated approach involves spreading your message using public relations, engaging the right audience through strategic marketing and making the right impression using creative design. We’re flexible in how we accomplish these for our clients. We work with small, medium and large businesses. From startups to seasoned industry veterans. Businesses with five employees to hundreds of employees. Businesses with small budgets and revenue to $100,000+ budgets and $100 million+ in revenue. Some come to us for full-service campaigns, while others need a single project to fit their existing plan. We’ll prove to you our mission: to build brands through innovative communication strategy customized to your industry and business goals.

Get To Know Us
We have experience working with a variety of B2B industries, such as:
  • Agriculture
  • Aquaculture/Seafood
  • Engineering
  • Environmental Compliance
  • Manufacturing
  • Marine
  • Oil and Gas
  • Small Business
  • Water/Wastewater

Watch a quick video of our specialties.

Building Brands for More Than a Decade

TRINDGROUP was founded in 2008 when a visual communication professor and a public relations/marketing guru joined forces to help businesses achieve their goals through strategic messaging, great design and storytelling.

Our founders, Kevin and Jessie, had a vision for working with clients in the B2B space, and developed an equally creative and engineered approach to unite B2B industrial and manufacturing markets with their target audiences. In 2015, they teamed up with Andy, an engineer turned CEO, and begin to dive deeper into the industrial segments we serve. TRINDGROUP partners with organizations to enhance their communication and messaging channels through marketing, public relations and creative design. Our client’s grow, harvest, design, manufacture and provide services that support and drive the U.S. economy.

We build flexible communication plans based on your business goals.
Retainer Relationships

Looking for a long-term partner to focus on your goals and branding needs? Our year-long partnerships can build your brand through full-service PR, marketing and graphic design. We’re here to be a consistent and reliable member of your team.

A-La-Carte Projects

Choose services you need right now through our “pay for what you want” partnership. Our team can work with you on short-term projects such as website design, communication strategy development, social media campaigns, email marketing and more.

Dream Team

Each of our team members is a specialist in his or her field, so when you work with us you aren’t limited in the support you receive. Yes, you’ll have an account manager, but you’re also working with experts in visual communication, media relations, digital marketing, technical writing and more…all of whom will collaborate on behalf of your business.

Public Relations


Creative Design

Our Talented Team
Specialists in their area.
Senior Account SpecialistMARY CATHERINE RATLIFF
Graphic DesignerWESLEY COFFMAN
Business DevelopmentCHARISSA JONES
Co-founder/Content Strategist & Technical WriterJESSIE KING
Co-founder/Creative DirectorKEVIN SMITH
A WIN for our Client

Winning business for our clients is our number one goal. This takes strategic planning, innovation, experience and hard work. Being recognized for the Work we do is just a bonus.

Just a few of the accolades we’ve earned.

American Advertising Federation

Public Relations Council of Alabama

Southern Public Relations Federation

Creativity Print and Packaging Competition

Kelli Hartsock is an operations strategist with a demonstrated success of working in all areas of marketing, public relations and advertising. Kelli serves as the VP of Operations at TRINDGROUP. Prior to joining TRINDGROUP, she spent more than 25 years of progressive client service, marketing communications and operational experience at several marketing and advertising agencies in northeast Indiana. Kelli enjoys being a catalyst for change and improvement as well as the variety of work and industries her clients are in. She is energized by initiatives that seek to strengthen, promote and grow her clients brands and her internal teams.

Kelli holds a B.S. degree in Journalism/Advertising and minors in marketing and speech communication from Ball State University in Muncie, Indiana.

VP of Operations


Mary Catherine Ratliff is a Senior PR and Marketing Manager who specializes in traditional public relations including media relations, and also has years of experience in social media management, content development, digital marketing and internal communication. Mary Catherine develops strategic PR and marketing plans for her clients based on their business goals, and manages the execution of those strategies day-to-day. She has worked with a wide range of B2B and B2C brands including those in marine, oil and gas, engineering, aquaculture, law, finance, manufacturing, entertainment and health/wellness industries.

Mary Catherine holds a B.A. in Public Relations with minors in business and Spanish from Auburn University.

When she’s away from her work laptop, you can find “MC” exercising, cooking, writing for fun and spending time outdoors.

Senior PR & Marketing Manager


Wesley Coffman is a Graphic Designer who specializes in print and digital marketing assets. His expertise in Photoshop, Illustrator, and InDesign allows him to produce award-winning content that tells engaging stories. He is passionate about building and maintaining company websites and brand identities through consistent and cohesive design. His work is guided by a strong sense of discipline and the belief that graphic design can solve real world problems as a form of visual storytelling that communicates ideas and connects people through everyday materials and services. His work has been seen on local, regional, and national levels, while being recognized by the Public Relations Council of Alabama and the American Advertising Federation.

Wesley holds a B.A in Graphic Design with a minor in Art History from the University of Alabama at Birmingham.

Graphic Designer


Charissa Jones serves as the Director of Business Development for TRINDGROUP.  Charissa’s background is in communication, building relationships and providing solutions. Before TRINDGROUP, Charissa spent eight years in the banking industry before being recruited back to her communication roots. Her passion for connecting industrial businesses and marketing stems from a desire to see business-to-business companies explore new segments/subsegments and exceed their expectations. The ability to translate a company’s business goals into an actionable marketing plan is very rewarding.

Charissa holds a B.A. in Communication and a minor in Psychology from Auburn University.

Director of Business Development


Jessie King is a content strategist/technical writer and co-owner of TRINDGROUP.  Jessie’s background is in communication, specifically public relations and marketing. Before founding TRINDGROUP, Jessie served as a lecturer in the Auburn University School of Communication and Journalism teaching a variety of communication and public relations classes. She has worked with a variety of industrial clients throughout her career and specializes in the oil and gas (upstream, midstream and downstream) and engineering sectors. She spends much of her time working with clients to develop, research and write articles, white papers, blogs, and other content. Jessie’s industrial experience and emphasis on the strategic communication process offers our clients an easy transition to working with an agency.

Jessie holds a B.A. in Public Relations from Auburn University and a M.A. in Mass Communication with a concentration in Qualitative Research and Argumentation from Auburn University.

Owner/Technical Writer