We learn, create and collaborate with our clients, and that’s just the beginning.

We learn, create and collaborate with our clients, and that’s just the beginning.

Industry-focused public relations, marketing and creative design agency.

We know your main goals: new leads and increased sales. Ultimately, both of these goals come down to relationship building and with your target audience.

TRINDGROUP’s integrated approach involves spreading your message using public relations, engaging the right audience through strategic marketing and making the right impression using creative design. We’re flexible in how we accomplish these for our clients. We work with small, medium and large businesses. From startups to seasoned industry veterans. Businesses with five employees to hundreds of employees. Businesses with small budgets and revenue to $100,000+ budgets and $100 million+ in revenue. Some come to us for full-service campaigns, while others need a single project to fit their existing plan. We’ll prove to you our mission: to build brands through innovative communication strategy customized to your industry and business goals.

Get To Know Us

Watch a quick video of our specialties.

Building Brands for More Than a Decade

TRINDGROUP was founded in 2008 when a visual communication professor and a public relations/marketing guru joined forces to help businesses achieve their goals through strategic messaging, great design and storytelling.

Our founders, Kevin and Jessie, had a vision for working with clients in the B2B space, and developed an equally creative and engineered approach to unite B2B industrial and manufacturing markets with their target audiences. In 2015, they teamed up with Andy, an engineer turned CEO, and begin to dive deeper into the industrial segments we serve. TRINDGROUP partners with organizations to enhance their communication and messaging channels through marketing, public relations and creative design. Our client’s grow, harvest, design, manufacture and provide services that support and drive the U.S. economy.

We build flexible communication plans based on your business goals.

Retainer Relationships

Looking for a long-term partner to focus on your goals and branding needs? Our year-long partnerships can build your brand through full-service PR, marketing and graphic design. We’re here to be a consistent and reliable member of your team.

A-La-Carte Projects

Choose services you need right now through our “pay for what you want” partnership. Our team can work with you on short-term projects such as website design, communication strategy development, social media campaigns, email marketing and more.

Marketing Dream Team

Specialists in Each Area

Senior PR & Marketing ManagerMARY CATHERINE RATLIFF
Social Media Marketing CoordinatorHANNA MORRISON
Graphic DesignerHANNAH JONES
Co-founder/Content Strategist & Technical WriterJESSIE KING
Co-founder/Creative DirectorKEVIN SMITH

A WIN for our Client

Winning business for our clients is our number one goal. This takes strategic planning, innovation, experience and hard work. Being recognized for the Work we do is just a bonus.

Just a few of the accolades we’ve earned.

American Advertising Federation

Public Relations Council of Alabama

Southern Public Relations Federation

Creativity Print and Packaging Competition

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Kelli Hartsock is an operations strategist with a demonstrated success of working in all areas of marketing, public relations and advertising. Kelli serves as the VP of Operations at TRINDGROUP. Prior to joining TRINDGROUP, she spent more than 25 years of progressive client service, marketing communications and operational experience at several marketing and advertising agencies in northeast Indiana. Kelli enjoys being a catalyst for change and improvement as well as the variety of work and industries her clients are in. She is energized by initiatives that seek to strengthen, promote and grow her clients brands and her internal teams.

Kelli holds a B.S. degree in Journalism/Advertising and minors in marketing and speech communication from Ball State University in Muncie, Indiana.

VP of Operations


Mary Catherine Ratliff is a Senior PR and Marketing Manager who specializes in traditional public relations including media relations, and also has years of experience in social media management, content development, digital marketing and internal communication. Mary Catherine develops strategic PR and marketing plans for her clients based on their business goals, and manages the execution of those strategies day-to-day. She has worked with a wide range of B2B and B2C brands including those in marine, oil and gas, engineering, aquaculture, law, finance, manufacturing, entertainment and health/wellness industries.

Mary Catherine holds a B.A. in Public Relations with minors in business and Spanish from Auburn University.

When she’s away from her work laptop, you can find “MC” exercising, cooking, writing for fun and spending time outdoors.

Senior PR & Marketing Manager


Hanna Morrison currently serves as the social media marketing coordinator for TRINDGROUP.  Hanna’s background is in event planning and campaign development, specifically how social media drives the success of these initiatives. Prior to joining TRINDGROUP, Hanna served as a campaign manager and event coordinator focused on how Gen Z interacts and reacts to social media messaging and the influence of these interactions on social media strategy. She spends much of her time creating and curating content for her client’s social media platforms including Facebook, Instagram, LinkedIn and Twitter. Hanna focuses time researching and reviewing the intersection of crisis communication and social media messaging and the outcomes of the intersection of these channels and generational response through data analysis.

Hanna holds a B.A. in Public Relations from Auburn University.

Social Media Marketing Coordinator


Hannah Jones is a Graphic Designer specializing in a broad range of marketing assets including both print and digital material. Hannah is drawn to the many different applications of design: branding, typography, web design and advertising. She enjoys the visual process of conveying a brand’s story. Prior to joining TRINDGROUP, Hannah’s previous role involved creating web assets and advertising material. In addition, she created brand identities for trucking, recruiting, and construction companies. Her award-winning designs have been featured in Creative Quarterly and were awarded both Gold and Silver ADDYs.

Hannah holds a B.F.A. in Graphic Design from Jacksonville State University in Jacksonville, Alabama.

Graphic Designer


Jessie King is a content strategist/technical writer and co-owner of TRINDGROUP.  Jessie’s background is in communication, specifically public relations and marketing. Before founding TRINDGROUP, Jessie served as a lecturer in the Auburn University School of Communication and Journalism teaching a variety of communication and public relations classes. She has worked with a variety of industrial clients throughout her career and specializes in the oil and gas (upstream, midstream and downstream) and engineering sectors. She spends much of her time working with clients to develop, research and write articles, white papers, blogs, and other content. Jessie’s industrial experience and emphasis on the strategic communication process offers our clients an easy transition to working with an agency.

Jessie holds a B.A. in Public Relations from Auburn University and a M.A. in Mass Communication with a concentration in Qualitative Research and Argumentation from Auburn University.

Owner/Technical Writer


Kevin Smith is co-founder and Creative Director for TRINDGROUP. Kevin directs the creative and collaborative process within the TRINDGROUP studio and oversees the creative direction of project and retainer clients and their visual messaging. Kevin is currently an Associate Professor in the area of Media Studies in the School of Communication and Journalism at Auburn University. As co-creator of the Visual Media track, Kevin focuses on the aspects of visual storytelling. As media channels evolve, Kevin has concentrated his interests from graphic design, to cinematography, 2D and 3D motion graphics in filmmaking and currently augmented reality.

Kevin earned a Master of Fine Arts in Communication Design from Louisiana Tech University and a Bachelor of Fine Arts in Graphic Design from Auburn University.

Co-founder/Creative Director



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