An industry-specific public relations, marketing & design agency

TRINDGROUP utilizes the vast knowledge of our communication and visual strategists paired with our experienced engineers to create a message that not only reaches your audience, but speaks to their needs.

How can our teamwork bring you success?

In our case, a visual communication professor, an engineer turned CEO and a public relations/marketing guru who have worked together for years decided we are happier and can more easily challenge each other to better our crafts by working collectively rather than apart.

TRINDGROUP was formed when Kevin Smith, Andy Smith and Jessie King joined forces to help businesses achieve their respective goals as industry partners, rather than consultants only. Our engineered approach is to unite B2B industrial and manufacturing markets with their target audiences and audience subsegments. We partner with your organization to enhance client communication and messaging channels through public relations, content and digital marketing and creative design and production.


Does your company want to grow or acquire new business and increase revenue? Does your company want to be acquired? Does your company want to expand into a new product line or subsegment? Our client-focused team will review, research and develop strategies specific to your business to bypass industry perceptions and engage new opportunities.

Public Relations

Public relations is more than crafting a press release. At TRINDGROUP, we harness traditional and digital PR methods to spread your messages across verbal and visual media channels. We work with you to craft strategic messaging specific to your business to enhance client communication and engage in new opportunities.

Brand Marketing

Through our engineered approach, we ensure each part of your unique marketing strategy fits together to accomplish your company’s goals. With experience in all types of marketing, TRINDGROUP develops marketing materials from strategy to implementation to ensure they reach your target audience, no matter the medium.

Design & Creative

Communicating your business through visual representation – that’s how the design portion of TRINDGROUP works. Across print, web, video and motion graphics, we specialize in transforming messages into visual concepts that enhance your brand and fit within your overall business strategy.

TRINDGROUP Management Team:

Jessie King

Owner, Communication Director

Kevin Smith

Owner, Creative Director

Andy Smith

Owner, Business Development

Hans Van Der Pasch

Owner, Business Development

Charissa Jones

Business Development, Client Lead

Kelli Hartsock

Project Manager, Operations Lead

Mary Catherine Banister

Senior Account Specialist, Social Media Lead

Cassie Montgomery

Senior Account Specialist, Messaging Lead

Lillian Parker

Account Specialist, Analytics Lead

Claire Martin

Account Specialist, Digital Marketing Lead

Wesley Coffman

Graphic Designer

Monica Beesting

Graphic Designer

Katie Belz

Project Manager