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TRINDGROUP Takes the Field

Whether we are researching, writing or designing, our jobs require us to spend a lot of time at our desks.…
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Impressions vs. Engagement – What They Mean to Your Business

When referring to social media metrics, impressions and engagement often come up in conversation, but the two terms have distinct…
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Strategy vs. Tactics: One Can’t Work Without the Other

Tactics focus on what to do here and now. Strategy addresses a long-term vision, concentrating on where to go and…
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Behind the Scenes – Creating an Animated Video

Junior Graphic Designer Monica Beesting helps create the visual projects TRINDGROUP produces as a member of the design team. Her latest project…
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