The Color Theory line of combination potted flowers sprouted when our client sought to present Lowe’s with an environmentally friendly live-plant program geared toward millennial, or Generation Y, shoppers. TRINDGROUP guided the launch of the Color Theory product line from an initial concept, through logo and accompanying design development and completed the process with a custom website build.
- ClientColor Theory
- ServicesResearch, Marketing, Creative Design
Exploring the psychology of color through research-driven strategy
TRINDGROUP worked with our client to develop a product line focused on how consumers use color to enhance their indoor or outdoor space. The psychology of color influenced everything from naming schemes to plant choices to the final website design and functionality.
- MESSAGE STRATEGY
- MARKET RESEARCH
- PRINT & DIGITAL DESIGN
- WEBSITE DEVELOPMENT
- MOTION GRAPHICS
A distinct brand and unique displays set a new product apart from the competition.
Consumers have many choices in the garden center. The custom design elements created for the Color Theory product line helped it stand out among the competition and speak to consumers on a deeper level.
How we pulled off a motion graphic magic trick for this product launch
Every Color Theory Expression showcases a combination of three complementary live plant varieties, hand-selected to grow well together. To ensure these products stand out from other Lowe’s garden center plants, TRINDGROUP developed captivating cart banners, tray signs and pot tags. Since the combinations in this new product line are seasonal, we overcame the lack of imagery by creating 3D-renderings of the planters. These renderings provide additional depth and movement to the designs, bringing the combinations to life in vivid color.
In the case of Color Theory, C4D allowed us to show the flowers at their biggest and brightest before the actual flowers would hit peak bloom.