One of TRINDGROUP’s three primary services, public relations plays an integral role in establishing and maintaining a brand’s identity. While often less familiar than marketing or advertising, public relations is no less important to a business’s overall success. Technically speaking, the definition of public relations, as confirmed by a vote of PR practitioners in 2012, is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” But what does that really mean for TRINDGROUP and our clients?
Research and Strategy
Strategy is the key that unlocks any successful public relations effort. Careful, thorough research into an organization’s mission and core values, organizational structure, brand messages, outside perceptions and many other details must be conducted to fully understand a company’s positioning in the marketplace. This research lays the groundwork for developing a strategic plan that answers these key questions:
- Who are the target audiences?
- What are the key messages?
- How and when should these messages be delivered?
At TRINDGROUP, we immerse ourselves in each of our clients’ businesses to create strategic plans that contribute to their overall business goals and enhance their ongoing communications efforts.
Listen, Then Communicate
Public relations cannot work as a one-way relationship. Whether an organization is interested in speaking to its customers, end consumers, internal stakeholders or the media, the effort is wasted if it does not consider feedback from these parties. Listening is a critical component to practicing effective communication and to building positive and enduring relationships.
Each TRINDGROUP communication strategist takes a hands-on approach to relationship building on behalf of our clients. Through research, news and social media monitoring, as well as close interaction with client representatives, we keep our ears to the ground to stay well informed.
Be Ready to Adapt
Interacting with various target audiences requires flexibility and adaptability. Even the best-laid plans should always have a backup. TRINDGROUP relies on extensive data analysis to determine the successes and opportunities for improvement of various public relations tactics. The TRINDGROUP team remains prepped and ready to adjust and implement plans that ensure our clients’ messages are delivered successfully.
Public relations is an ever-evolving field. TRINDGROUP keeps ahead of the trends to make sure our clients’ public image is the best it can be. Learn more about our public relations work and get in touch to learn how we can help craft a strategic public relations plan for your company.
