Social media is imperative for businesses looking to expand and connect with their customers. However, simply creating a social media profile will not draw people into your account or inspire people to follow your brand.
What makes or breaks a company’s presence on social media is the type of content they post.
Instagram has become one of the most popular social media outlets for businesses, with 71% of U.S. businesses using the platform and 80% of Instagram users following at least one business. With 1 billion users on Instagram every month, companies have the opportunity to grow their business and interact with their followers in a monumental way. However, your company must first make sure that it is posting relevant content that is appealing to the Instagram users you want to attract.
Here are some ways that your business can create the perfect post on Instagram:
- Keep the post aligned with the rest of your content.
Instagram is a great way for your company to develop a brand voice through the type of content that you post. In order to do this, each post should carry the same tone and aesthetic. This can be achieved through the use of similar edits on each picture, as well as consistent hashtags and tone of voice in captions. Make your brand unique but keep it consistent.
- Post content that your target audience wants to see, when they want to see it.
The best way to attract your target audience on Instagram is to think about the type of content they want to see. What are their hobbies? Who do they already follow on Instagram? What time of day are they most frequently on Instagram? Answering these questions will allow you to post relevant content at the right time to attract your target audience. Whether this is behind-the-scenes content, product information, or pictures of the company atmosphere, make sure that your posts are relevant to your target audience’s interests. Do some research to find what your target audience likes and revolve your posts around that.
- Use original, high-quality photos.
The photos that you post should always be high-quality and original. Instagram is not the place for stock photos, as people use Instagram to see original content. It is ok to post pictures taken from a phone, but make sure they are focused, clear and taken in a well-lit area. The picture is what draws the user in and attracts them to your profile, so it is important that what you are posting is visually appealing.
- Use your caption to direct users to your profile.
Instagram does not allow you to link to other websites in your caption, however you are able to put links in your bio. You can use your caption to tell users about the link in your bio if you want to direct people to get more information about your company. Often, companies include a link to their website in their bio if they want their followers to have a way to learn more about their products and services. This is a great way to turn followers into customers.
- Use hashtags.
Hashtags are a great way to expand the scope of your post and attract new followers. To go a step above, create a hashtag specifically for your brand that you can use in all your posts, so people can find your page easily. One thing to keep in mind is to refrain from using too many hashtags. Too many hashtags will make for a long caption that will deter users from reading your post.
Businesses have the opportunity to immensely grow their business through creating a consistent profile with interesting posts on Instagram. If you are interested in growing your business through the use of Instagram and need support, contact our team today.