If your company is busy on a day-to-day basis but has a message to share with the public, a PR and marketing agency like TRINDGROUP is there to help. There are many steps that go into the pitching process, and there are mistakes to avoid as well. Agencies know the do’s and don’ts of pitching to journalists, so you don’t have to worry about them.
Here are just a few steps from the pitching process according to pr.co:
Get their beat
Spend time reading reporters’ previous work before you pitch them. This research portion can be very time consuming, but public relations practitioners know the importance of gathering background information.
Let them know who you are
Develop a professional relationship. You can do this just by showing respect and interest in an introductory email.
Write custom email pitches
Mass, general pitches will be ignored. This is where the PR agency’s relationships with journalists will benefit your organization.
Find the best time to reach out.
PR agencies have sent countless pitches and press releases to journalists, so they will know the best days of the weeks and times to pitch by email.
The pitching process doesn’t end after you send the initial email; there are steps that help guide your follow-up communication as well. The account specialists at TRINDGROUP have research, relationship management and writing skills to help draft press releases and pitches for your business – whether you’re having approaching the 50th anniversary or just getting started.
Contact TRINDGROUP today so we can provide your company with public relations efforts.