Why Content is King in 2020
Content is king because it plays a huge role in a brand’s overall marketing strategy. Releasing blog posts, e-newsletters, podcasts, e-books and webinars are all great ways to educate your target audience and provide them with value. There are many benefits to using content marketing to connect with your customers and it is a great way to market your brand without breaking the bank.
Here are a few ways content marketing can serve your brand:
Build brand awareness and trust
When your company releases information in forms such as blog posts or webinars, people may come across the content that you create without even knowing about your brand. In addition, those who are already fans of your brand may share your content with their followers, reaching an even larger audience. When people are sharing your knowledgeable content, it creates brand awareness and gives the feeling that your brand knows what it is talking about and can be trusted.
Bring in new leads
Content marketing costs about 62% less than traditional marketing tactics and generates about three times as many leads, which is a win-win situation. When people are searching for products or services on the internet, content marketing can help your business appear in those searches. By interacting with audience members, such as giving users a free e-book that they enter their email to download, you can generate leads and create new business contacts with the people who are interested in using your products or services.
Showcase your expertise
As mentioned above, people want a trustworthy brand that knows what they are doing. Content marketing allows you to position your brand as one that is knowledgeable about your industry and acts as an innovative thought leader. Releasing content about new ideas, industry trends and innovative problem solving will give you an advantage over competitors in the customer’s mind.
Educate your audience
All types of content marketing should educate your target audience and provide them with value. This allows you to build a relationship with your audience, as they will look to your brand for more than just your product or service, but also to learn more about the industry.
Content marketing can act as a turning point in the perception of your brand and its importance continues to grow. If you are interested in learning more about how content marketing can benefit your business and need help getting started, contact our team today.