Public Relations for the Marine Industry

What is Public Relations?

Public relations can be defined in many ways, but at its core PR is the professional maintenance of a favorable public image by a company or other organization. PR is an organized, tactical approach to expanding a business and building brand credibility. You can find PR in almost every business industry because it is critical to enhancing brand success. The marine industry is an excellent example of an industry where you may not expect to find PR, but it is a common practice.

Why Public Relations is Important for Brands in the Marine Industry

Public relations professionals or teams working in the marine industry use PR practices to build brand credibility. To understand how PR is used in the marine industry, it is important to understand its nature. The marine industry is tight-knit, making it vital to have positive, credible connotations associated with a brand. When a product or service is good, people and businesses in the industry talk, allowing everyone to know what brands are succeeding and worth recommendation. How its audience views a brand will affect its overall success, making it essential to have credible reviews.

Two types of Public Relations that can Boost Brand Credibility in the Marine Industry

There are two main ways public relations can help boost a brand’s credibility. Both organic public relations and 3rd party endorsements show major success when growing brand credibility in the marine industry.

1. Organic Public Relations

Organic public relations uses content marketing and social media to promote a brand naturally. In a sense, organic PR helps a brand in the marine industry build relationships with members of the media. Building relationships with the media can be done by sharing the brand’s expertise in educational ways that will help the audience through pitching, or sharing recent organizational news to show reporters the reliability and quality of the brand’s products and services.

2. Third Party Elements

3rd party endorsements are essentially “co-branding” efforts to promote brand credibility. When an existing customer gives your product or service the green light to their network, it can foster new leads. Suppose reputable brands share a positive story or review of a different brand’s product or service. In that case, brand credibility can skyrocket overnight, especially in an industry as conversational as the marine industry. It is important to have positive conversations surrounding your product or service in order to build credibility, not diminish it.

Our Experience with Public Relations in the Marine Industry

At TRINDGROUP, our team is composed of talented content strategists with rich experience in PR for the marine industry. Senior PR and Marketing Manager, Mary Catherine Ratliff, has worked at TRINDGROUP for four years and works closely with clients in the marine industry. She began by getting to know the marine industry and its media members. “It all starts with relationship building – a solid introduction, providing relevant and reporter-specific story ideas and following their work,” says Mary Catherine. 

The marine industry is an excellent place for PR to make a difference for brand reputation because it is an industry hungry for the latest and greatest products, services and information. Public relations shows the targeted audience how the brand fits in with what is happening in the industry and how it makes a difference for end-users. 

Hiring a public relations professional or team is essential in creating a positive conversation about your brand in the marine industry. TRINDGROUP’s expertise helps clients reach new audiences and further expand their brand reputation. If you work in the marine industry and are looking to expand business opportunities, boost your brand’s credibility and learn more about our team’s work in the marine industry, visit our website or give us a call at 334-246-1535.