Marketing for oil and gas companies isn’t a one-size-fits-all approach. With so many segments, products, services and support offered within the oil and gas industry, it can be a challenge to effectively reach the right audience for your company. Not to mention the range of audience members most oil and gas companies interact with can include everyone from C-suite executives to roughnecks and operators in the field.

TRINDGROUP is experienced in marketing for upstream, midstream and downstream oil and gas companies from startups to long-existing organizations, from product manufacturers to service providers and many in between. We know those in the industry value hard work, loyalty and relationships, and our team can help enhance these values with marketing strategy and tactics to boost sales.

In a volatile market like oil and gas, a recognizable brand name that stands the test of time is invaluable. Targeted, strategic marketing for oil and gas companies goes beyond trade show attendance, sales lunches and spec sheets. Though in-person meetings and phone calls are important in the industry, TRINDGROUP can help support sales initiatives through social media and blog content development, designing educational sales pieces, creating case studies, digital advertising and more to make sure customers always have your company top of mind.

TRINDGROUP encourages clients in the oil and gas industry to go digital when possible. A user-friendly website, updated social media channels, targeted digital advertising and other tactics like video make your company look great and, more importantly, can be tracked to measure performance and impact. This allows your sales team to know more about their contacts and potential customers, including the types of content they interact with and terms they use to find your company online.

Public relations allows your company to be in the spotlight without added advertising costs. It’s important to make sure your brand’s reputation is positive and messaging is clear to all audiences and stakeholders. TRINDGROUP specializes in public relations including traditional media relations, technical writing, white paper research and development, case study development and crisis communication. Public relations can support your sales initiatives by providing third party credibility for your brand, and our team has the knowledge and network to put your message at the forefront of the oil and gas industry.

A strong brand includes a recognizable and complementary visual identity, including logo, website, printed sales pieces, trade show booth, videos and more. TRINDGROUP works with oil and gas clients to develop or refresh their branded materials to stand apart from the competition and support overall sales efforts and business goals.