Young's Plant Farm
Growing the best plants
Young’s Plant Farm, supplier to two major garden center chains in the Southeast, is dedicated to growing the healthiest and most vibrant plants possible. With more than 1.5 million square feet of greenhouse space in two states and 35 acres of meticulously groomed outdoor growing space, Young’s houses a sea of buds and blooms.
- ClientYoung's Plant Farm
- ServicesPublic Relations, Marketing, Creative Design
From seed to garden center.
Young’s Plant Farm wanted to invite the world to see their unique and sophisticated production procedures. When they came to us in hopes of creating a three- to four-minute how it’s made–type video, we couldn’t wait to get started. You’d think such a massive undertaking garners a lot of attention, but most people rarely give thought to how the plants in a garden center were cultivated. We simply admire the greenery and ponder what would look best beside the begonias.
We approached the creation of this video with two main audiences in mind – suppliers and end-consumers. Young’s wanted anyone who came in contact with their products to be able to know a little bit about where they came from and how they were grown.
- MESSAGE STRATEGY
- MEDIA RELATIONS
- PRODUCT LAUNCHES
- SOCIAL MEDIA
- MARKETING CAMPAIGNS
- MARKET RESEARCH
- PRINT & DIGITAL DESIGN
- WEBSITE DEVELOPMENT
- PHOTOGRAPHY & VIDEO PRODUCTION
Defining a brand’s voice can help strengthen connections with customers and consumers.
Young’s Plant Farm’s unified social media and public relations strategy combines messaging and visuals as bright and colorful as their many varieties of live plants and flowers to resonate with their target audiences.