Silver Ships Inc.
High-Quality Aluminum Workboats
Silver Ships builds quality aluminum vessels for a variety of workboat applications, including fire rescue, military, law enforcement, survey and more. Their team needed a way to boost recognition and sales in the fire rescue segment specifically. TRINDGROUP works with Silver Ships to enhance brand recognition and marketing efforts for all of their boat series within a variety of marine applications.
- ClientSilver Ships Inc.
- IndustryMarine, Fabrication
- ServicesPublic Relations, Marketing, Creative Design
Strategy Drives Marketing Success
TRINDGROUP employed an overarching brand strategy for Silver Ships with a focus on supporting Silver Ships’ sales efforts through digital marketing, design, photography, video, social media, public relations and other tactics.
Tactics developed for Silver Ships fall in line with the overall strategy, which is based on company goals. All marketing and PR efforts are measurable, and evaluation and reporting play key roles in determining success.
Client Services
TRINDGROUP uses public relations tactics to share Silver Ships’ newsworthy contract awards, deliveries and commissionings with the media and other stakeholders.
Additionally, TRINDGROUP has seen success in proactively pitching timely, industry-related topics to multiple marine-specific and local publications. This has resulted in more than 30 media placements reaching millions of people and with an estimated advertising value of more than $600 million.
Additionally, the Silver Ships blog serves as a resource for company news and educational content. TRINDGROUP works with the Silver Ships team to gather information and write about timely industry topics that provide their customers and potential customers with value.
Digital advertising, collateral pieces and trade shows extend Silver Ships’ brand reach to new leads. TRINDGROUP has identified marine sector-specific, budget-friendly digital advertising opportunities to drive new visitors to the Silver Ships website. Throughout the year and for multiple trade shows, TRINDGROUP works with third party media groups to secure ad opportunities that support Silver Ships’ show attendance.
Trade shows are an important part of Silver Ships’ sales strategy, and the sales team attends shows across a range of marine sectors each year. TRINDGROUP supports these trade show efforts through the design of banners and booth backdrops, printed handout material, video compilations, advertisements and social media promotion.
Design elements give the Silver Ships brand identifiable features to stand out from the competition.
In a competitive industry within the marine segment, Silver Ships stands out thanks to the quality and durability of its vessels. With a user-friendly website, professional photos, high-quality videos and revamped trade show materials, the brand can distinguish itself even further as an industry leader. Each of these design elements work together to support social media, public relations, digital marketing, trade show material and other marketing tools TRINDGROUP employs on Silver Ships’ behalf.
