Silver Ships Inc.
High-Quality Aluminum Workboats
Silver Ships builds quality aluminum vessels for a variety of workboat applications, including fire rescue, military, law enforcement, survey and more. Their team needed a way to boost recognition and sales in the fire rescue segment specifically. TRINDGROUP works with Silver Ships to enhance brand recognition and marketing efforts for all of their boat series within a variety of marine applications.
- ClientSilver Ships Inc.
- IndustryMarine, Fabrication
- ServicesPublic Relations, Marketing, Creative Design
Strategy Drives Marketing Success
TRINDGROUP employed an overarching brand strategy for Silver Ships with a focus on supporting Silver Ships’ sales efforts through digital marketing, design, photography, video, social media, public relations and other tactics.
Tactics developed for Silver Ships fall in line with the overall strategy, which is based on company goals. All marketing and PR efforts are measurable, and evaluation and reporting play key roles in determining success.
TRINDGROUP uses public relations tactics to share Silver Ships’ newsworthy contract awards, deliveries and commissionings with the media and other stakeholders.
Additionally, TRINDGROUP has seen success in proactively pitching timely, industry-related topics to multiple marine-specific and local publications. This has resulted in more than 30 media placements reaching millions of people and with an estimated advertising value of more than $600 million.
Additionally, the Silver Ships blog serves as a resource for company news and educational content. TRINDGROUP works with the Silver Ships team to gather information and write about timely industry topics that provide their customers and potential customers with value.
Digital advertising, collateral pieces and trade shows extend Silver Ships’ brand reach to new leads. TRINDGROUP has identified marine sector-specific, budget-friendly digital advertising opportunities to drive new visitors to the Silver Ships website. Throughout the year and for multiple trade shows, TRINDGROUP works with third party media groups to secure ad opportunities that support Silver Ships’ show attendance.
Trade shows are an important part of Silver Ships’ sales strategy, and the sales team attends shows across a range of marine sectors each year. TRINDGROUP supports these trade show efforts through the design of banners and booth backdrops, printed handout material, video compilations, advertisements and social media promotion.
Design elements give the Silver Ships brand identifiable features to stand out from the competition.
In a competitive industry within the marine segment, Silver Ships stands out thanks to the quality and durability of its vessels. With a user-friendly website, professional photos, high-quality videos and revamped trade show materials, the brand can distinguish itself even further as an industry leader. Each of these design elements work together to support social media, public relations, digital marketing, trade show material and other marketing tools TRINDGROUP employs on Silver Ships’ behalf.
Digital Traffic and SEO
TRINDGROUP re-designed Silver Ships’ website with a goal of driving more organic content through search engine optimization (SEO) and offering a more user-friendly layout optimized for search.
With an updated navigation, new landing pages and photo/video galleries, the number of website visitors nearly doubled in the year following the site update. Page views, session duration and other KPIs continue to grow annually. Plus, the focus on optimized content allowed for multiple key search terms to rise in Google’s ranking.
TRINDGROUP manages Silver Ships’ Facebook, LinkedIn, Instagram and YouTube accounts. This includes writing strategic and engaging content, posting on each outlet, interacting with followers and partners, developing social media ads and measuring results.
The most impactful content on Silver Ships’ social media outlets are photos and videos of their workboats in action. TRINDGROUP uses this knowledge to set a foundation for social media content each month. Over time, Silver Ships social channels have grown in followers and engagement, including a 1200% increase in followers on Instagram alone using majority organic content.
Design elements give the brand identifiable features to stand out from the competition.
In a competitive industry within the marine segment, Silver Ships stands out thanks to the quality and durability of its vessels. With a user-friendly website, professional photos, high-quality videos and revamped trade show materials, the brand is able to distinguish itself even further as an industry leader.
The power of dynamic branded videos and photography for PR & marketing
Our team frequently travels to Silver Ship’s facility and on-location to put together custom video and photography packages to complement PR and marketing interactions. We use high-quality video equipment to capture the perfect shots.
Product Launches and Events
Silver Ships celebrates its 35th anniversary in 2020, so TRINDGROUP set out to develop a campaign surrounding the company’s longevity. The campaign features an anniversary logo, blog and social media content, a new page on the website, t-shirt and other swag design, sharing company history with media outlets and more.
Additionally, TRINDGROUP has helped Silver Ships explore multiple subsidiary businesses, including the launch of Gulf Coast Suzuki.