April 2018

How Proper Tracking Enhances Your Marketing Strategy
Implementing a well-developed marketing strategy is exciting and can bring great results. However, much of the impact of a strategy or campaign can be lost if the results are not properly measured and evaluated. Yes, there are plenty of tactics...
TRINDGROUP Takes the Field
Whether we are researching, writing or designing, our jobs require us to spend a lot of time at our desks. As we looked for a way to spend some time outside and stretch our legs, we found the answer in...
Impressions vs. Engagement – What They Mean to Your Business
When referring to social media metrics, impressions and engagement often come up in conversation, but the two terms have distinct meanings. Understanding the differences between these terms is important to determine if your brand’s content is earning quality feedback, feedback...