How a PR Agency Can Help Share Your Story
If your company is busy on a day-to-day basis but has a message to share with the public, a PR and marketing agency like TRINDGROUP is there to help. There are many steps that go into the pitching process, and...
5 Tips for your PR Internship
Most public relations students will complete an internship before graduating, but it can be intimidating stepping into an agency or in-house department for the first time. Whether your internship started this fall or you’re applying for spring and summer, these...
Creating the Perfect Post on Instagram for Businesses
Social media is imperative for businesses looking to expand and connect with their customers. However, simply creating a social media profile will not draw people into your account or inspire people to follow your brand. What makes or breaks a...
Pictured are TRINDGROUP account specialists Cassie Montgomery and Mary Catherine Bannister
TRINDGROUP Account Specialists Share Tips at Marketing Boot Camp
Recently, our senior account specialists Cassie Montgomery and Mary Catherine Ratliff shared their industry knowledge at the Auburn Chamber of Commerce’s Marketing Boot Camp.    Marketing Boot Camp is an opportunity for Auburn Chamber of Commerce members to learn from...
Pictured is TRINDGROUP intern Ella Chancellor.
Meet Our New Intern: Ella Chancellor
We are excited to welcome our new intern Ella to the TRINDGROUP team this fall! She will join Charlotte, who began her internship this summer. Together they will be working on public relations and marketing tasks for our clients. Ella...
Image of a trade show booth for Heartland HR.
Three Tips for Success at Trade Shows
Trade show season is approaching…  TRINDGROUP has been working this summer to prepare our clients for trade shows that are filling up their fall calendars.  When it comes time to prepare for trade show season, it’s important to keep a...
Pictured are TRINDGROUP's summer interns, Charlotte and Erin.
TRINDGROUP Interns Reflect on Summer in the Studio
As summer comes to an end, so do internships! This summer, TRINDGROUP hosted two interns from Auburn University – Charlotte Bedsole and Erin Kelly. Charlotte and Erin are seniors in the public relations program at Auburn, and they were able...
Building Your Brand Presence Through Social Media
Every company is unique. Different missions, different products, different people. This makes building your brand presence all the more exciting. Branding is creating a company’s identity. Analyzing the employees, the customers and the industry trends. It is then about building...
Social Media for B2B Marketing
It’s no secret that social media’s popularity has skyrocketed in the last decade, and most B2C companies have successfully integrated themselves into the online world. Even though 92 percent of B2B marketers surveyed by the Content Marketing Institute (CMI) use...
Checking In with TRINDGROUP: 2019 Adventures (Part 2)
Our team does great work behind a camera, and had the opportunity to shoot away in the first half of the year – April was a fairly camera-heavy month for us. Kelli and Wesley visited the Silver Ships shop in...