Mary Catherine Ratliff

Websites and One-Sheeters: TRINDGROUP’s Latest Project Work
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In addition to working with clients on a retainer basis, TRINDGROUP also offers short-term project work including video creation, website design, research, product launch campaigns and collateral piece development. 
Using Google Analytics to Make Informed Marketing Decisions
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Google Analytics is a free web service offered by Google that tracks and reports website traffic. When working with our clients, we use Google Analytics to help monitor the performance of our marketing tactics and provide valuable insights into audience...
Intern Introduction: Meet Alyssa and Charlotte
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As summer 2021 kicks off, TRINDGROUP eagerly welcomes our newest interns: Alyssa and Charlotte. These two hard-working women are seniors at Auburn University studying public relations. Both interns will be graduating in December, but for now we are thrilled to...
Internship Recap: Storm and Ronni
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This academic year TRINDGROUP hosted two interns from Auburn University – Ronni Martin and Storm Cook.
Keys to Successful Content Planning
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One of the complexities of managing social media or a brand is developing effective and strategic content planning.
Marketing for the Aquaculture Industry: Takeaways from Seafood Expo North America Reconnect
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It’s no secret that the aquaculture industry, like most, experienced a dramatic shake-up thanks to the COVID-19 pandemic.
Public Relations for the Marine Industry
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Public relations can be defined in many ways, but at its core PR is the professional maintenance of a favorable public image by a company or other organization.
SEO for B2B Websites: How Can I Rank Higher?
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You built a website. It looks great, it talks about your products and services and has a call to action to encourage visitors to contact your team. You might have even picked out a key phrase for each of your...
Influencer Marketing: Does it Have a Role in B2B Marketing Strategy?
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In the marketing industry, a new term has surfaced over the past few years, and skyrocketed recently – “influencer.”
Tried, True and New: 2021 B2B Marketing and PR Trends
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Looking forward to a 2021 that is a bit more predictable than 2020? Well, we can’t guarantee that…
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