TRINDGROUP Takes the Field
Whether we are researching, writing or designing, our jobs require us to spend a lot of time at our desks. As we looked for a way to spend some time outside and stretch our legs, we found the answer in...
Impressions vs. Engagement – What They Mean to Your Business
When referring to social media metrics, impressions and engagement often come up in conversation, but the two terms have distinct meanings. Understanding the differences between these terms is important to determine if your brand’s content is earning quality feedback, feedback...
Strategy vs. Tactics: One Can’t Work Without the Other
Tactics focus on what to do here and now. Strategy addresses a long-term vision, concentrating on where to go and how to get there. In the world of public relations and marketing, it can be tempting to forego strategy and...
Behind the Scenes – Creating an Animated Video
Junior Graphic Designer Monica Beesting helps create the visual projects TRINDGROUP produces as a member of the design team. Her latest project was to create an animated video encompassing the services TRINDGROUP provides to its variety of clients. “I wanted to show...
TG is an ADDY Award Winner
The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize...
Finding Value in the Infographic
Communicating a wide-range of information about a particular topic to a diverse audience can be challenging. Is it best to do this in writing, via a press release or report? Can the information be conveyed using a slideshow of photos?...
New Year. New Location. New Opportunities.
2017 was an exciting time for TRINDGROUP. We set aggressive goals for our business and for our clients and worked throughout 2017 to exceed them. We grew our team of communication and design specialists, allowing us to tackle ever-more challenging...
Meet the TRINDGROUP Team: Lillian and Cassie
Account specialists Lillian and Cassie are two of TRINDGROUP’s public relations and marketing experts. They work together to help their B2B and B2B2C industrial and manufacturing clients meet their goals. Lillian and Cassie are a crucial part of our team. Learn more about...
Merry Christmas and Happy New Year!
The TRINDGROUP team wishes you and yours a very Merry Christmas and a Happy New Year! Don't shoot your eye out!
3 Tips for Memorable Corporate Holiday Cards
‘Tis the season for corporate holiday cards. Whether a company is large or small, works with clients or simply wants to thank its employees, a holiday card can go a long way in communicating thanks for a prosperous year and...
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