TRINDing

Implementing a well-developed marketing strategy is exciting and can bring great results. However, much of the impact of a strategy or campaign can be lost if the results are not properly measured and evaluated. Yes, there are plenty of tactics...

When referring to social media metrics, impressions and engagement often come up in conversation, but the two terms have distinct meanings. Understanding the differences between these terms is important to determine if your brand’s content is earning quality feedback, feedback...

Tactics focus on what to do here and now. Strategy addresses a long-term vision, concentrating on where to go and how to get there. In the world of public relations and marketing, it can be tempting to forego strategy and...