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Making Moves with Reputation Management
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Media monitoring used to be a painstaking process with inconsistent, and often faulty, data. The improvements of the digital landscape and the boom of social media have made media monitoring and reputation management significantly easier and more accurate over the...
Peyton and Camille, TRINDGROUP Spring 2019 Interns
Meet the TRINDGROUP Team: Peyton and Camille
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This spring, we’re excited to add a new intern to the team as well as have a returning intern from the previous semester. At TRINDGROUP, our internship program focuses on offering as much hands-on experience as possible before entering the...
Warm Christmas Wishes from TRINDGROUP
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TRINDGROUP wishes you a warm Christmas season and a very Happy New Year!
Building a Buyer Persona
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"Buyer persona" has become a recent buzz term, but it can be confusing figuring out what exactly a buyer persona is and how to create one. Not only do personas help internalize the ideal customer, they are snap shots of...
TRINDGROUP’s Exciting Summer
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Whether our clients are located in the state of Alabama or not, TRINDGROUP is always there to make our clients’ visions become a reality. This summer, that meant a photoshoot on location in Florida photographing a vessel custom built for...
Meet the TRINDGROUP Team: Camille, Curran and Sabrina
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TRINDGROUP is a mix of marketing, public relations and design experts, and our interns have the opportunity to learn from and work with the entire team throughout their internship experience. We pride ourselves in offering a strong and integrative internship...
The Importance of Crisis Management Planning
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Public relations has two sides – the promotional side and the protective side. Each plays an important role in building and maintaining a company’s public reputation. One of the most important elements of the protective side of public relations is...
TG Earns Industry PR Awards
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The Public Relations Council of Alabama is committed to promoting the professional and ethical practice of PR. A community that develops both current and future practitioners through effective member action and strong volunteer leadership. In our line of business, the...
Congrats to TRINDGROUP Interns, Class of 2018!
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TRINDGROUP's graduating interns, Zoe Hughes, left, and Emily Talka. To celebrate our rock-star PR and marketing intern duo on their recent graduation, here’s a look at Emily Talka and Zoe Hughes’s internship experience at TRINDGROUP. Emily began her internship with...
How Proper Tracking Enhances Your Marketing Strategy
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Implementing a well-developed marketing strategy is exciting and can bring great results. However, much of the impact of a strategy or campaign can be lost if the results are not properly measured and evaluated. Yes, there are plenty of tactics...
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